Home

“Every year in Germany, over 100.000 children are reported missing.”, these words open up a video about a project called ‘Germany will find you’ and these words open up the analysis of this same project.

Germany will find you is a campaign, spread over different media platforms, that tries to raise awareness for the search of missing children in Germany. For the M.A. course ‘Transmedia Storytelling I’ at Tallinn University Baltic Film and Media School, Estonia, I analyzed the project, searching for cross- and transmediatic parts of the project and giving ideas what should be changed.

Created by the advertising agencies kempertrautmann (now thjnk) and fischerAppelt, the Initiative for Missing Children is taking care of the project. It is online since 2010 and until the beginning of 2012 4 children could be found thanks to Germany will find you.

The analysis can be read online or it can be downloaded here.

Oliver

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s